The Run with the Roses is more than a race, it’s a countdown to the new year, filled with excitement, energy and shared celebration. Participants will enjoy an unforgettable experience under Pasadena’s night sky, cheered on by early parade campers and spectators lining the streets.
As the clock nears midnight, runners will take off along Colorado Boulevard, tracing the same historic route as the world-famous Rose Parade. Participants are invited to hit 2026 running, celebrating the spirit of renewal, community and the start of a new year in true Pasadena tradition.
For competitive runners, the new “Beat the Countdown” challenge offers an early start and a thrilling goal: complete the 5K in under 20 minutes before midnight for ultimate bragging rights and special recognition.
General registration for the event opens October 20, 2025, click here. Limited spots are available.
Date: Wednesday, December 31, 2025
Time: 11:59:59 PM start time
Location: Iconic Rose Parade route, Pasadena, CA
Participants can pick up race materials at the lululemon 5K Run with the Roses Pop-Up Stop, featuring exclusive limited edition lululemon x Tournament of Roses apparel and customizable gear for race day, training, and rest days.
This year’s event proudly supports It’s Bigger Than Us (IBTU), a community-driven organization dedicated to bridging gaps in access, resources and opportunity. In response to the devastating Los Angeles wildfires, IBTU scaled operations exponentially, transforming an emergency relief effort into a fully operational disaster hub. This expansion led to IBTU Relief, a dedicated initiative providing rapid response, recovery, and long-term resilience for disaster-impacted communities.
Want to join the fun by volunteering? Volunteers can register soon to help hydrate runners, distribute medals and cheer on participants. All volunteers receive 25% off at the Pasadena lululemon store or pop-up location.